20+ years of digital practice
E-commerce, agency building, software, platforms and digital business models.
Digital entrepreneur · AI integration · CRM · software
Digital strategy, AI and software shaped by more than 20 years of agency and entrepreneurial practice.
Tobias Braun connects e-commerce, CRM, AI automation, custom software and operational execution into digital structures that companies actually use day to day - from prioritization to technical delivery.
20+ years of digital practice · agency building · e-commerce · CRM · AI · software · own companies
Experience
Experience that comes from real digital responsibility.
Not from theory, but from agency building, e-commerce, software projects, own companies and operational responsibility.
Own companies built
WebTec Braun, WebTec Solutions GmbH and own digital products.
CRM & AI in execution
Workflows, automation, reporting, data logic and process integration.
100+ digital projects
Shops, campaigns, portals, custom software and platform projects.
References
References, roles and project environments from 20+ years of digital execution.
The logos show an excerpt from professional roles, client projects and project environments - from e-commerce and media to software, performance, platforms and technical delivery.
Point of view
Digital topics become effective only when strategy, processes and technology fit together.
Many companies already have tools, data, campaigns, CRM systems or first AI initiatives. What matters is whether those elements become clear workflows, better decisions and less manual work.
Tobias Braun works exactly at that interface: between leadership, marketing, sales, IT, development and operational execution.
Structure processes
Make grown workflows visible, identify friction and set priorities.
Connect systems
Structure CRM, e-commerce, automation, reporting and software so they work together.
Use AI with purpose
Integrate AI where it removes concrete work: analysis, research, documentation, pre-qualification, follow-ups and reporting.
Fields of work
Three fields where digital experience creates impact.
The focus is on digital topics that have become too important to run on the side: AI, CRM, automation, software, e-commerce and operational execution.
01
Digital strategy & AI integration
Digital topics need clear priorities. Tobias Braun evaluates potential, structures requirements and develops executable roadmaps for AI, automation, CRM, software and digital business processes.
- AI potential assessment
- Digital roadmap
- Automation logic
- Tool and system evaluation
- Sparring for leadership and teams
02
CRM, processes & automation
CRM is more than contact management. Built properly, it becomes the structure for sales, service, follow-up, reporting and AI-supported workflows.
- CRM structure and data logic
- Sales and service processes
- Tasks, follow-ups and responsibilities
- Marketing automation
- Reporting and operational steering
03
Software, e-commerce & technical delivery
When standard software is no longer enough, WebTec Solutions GmbH builds custom tools, interfaces, portals and process platforms. The e-commerce and agency background keeps the focus on sales, usage and business value.
- Custom software
- API and system integrations
- E-commerce processes
- Internal tools and dashboards
- Technical project leadership
How I work
Digital value is decided between idea and execution.
Digital projects often get stuck exactly there: requirements exist, tools exist, teams are busy - but priorities, responsibilities and system logic are not clear enough.
Tobias Braun connects entrepreneurial perspective, technical feasibility and operational leadership so digital initiatives become usable structures.
- 1
Understand
Which processes, data, systems and teams are affected?
- 2
Prioritize
Which levers create real value - and what is only distraction?
- 3
Structure
How do CRM, AI, automation, software and responsibilities need to work together?
- 4
Execute
Project leadership, technical delivery, vendor coordination or handover to internal teams.
Proof
Practice proof instead of buzzwords.
Projects
Own projects and selected digital responsibility.
A selection of projects, roles and own companies - where digital strategy, software, e-commerce, CRM, AI and operational execution come together.
Raster One
CRM and process system for architecture and engineering firms, covering projects, tasks, communication, documents and AI-supported workflows.
CRM · processes · architecture market · AI workflowsGrowBuddy
Operational scan and workflow platform for plant management with QR codes, tasks, journals, analytics and an admin area.
Web app · QR workflows · operations · documentationMykoport
Own e-commerce project focused on product data, shop processes, content structures, automation and operational AI support.
E-commerce · automation · product data · AIWebTec Solutions GmbH
Custom software, platform projects, cloud architecture, interfaces and AI solutions for demanding technical environments.
Software · cloud · APIs · AI integrationSoftware environment in the architecture market
Digital marketing and sales build-up for a software solution in the architecture market - with lead generation, landing pages, KPI tracking, performance optimization and brand development.
300% more leads · 60% lower lead costs
About
Digital experience from direct responsibility.
Tobias Braun has not only advised digital business models, he has built them: agencies, shops, platforms, software projects and own companies. That experience shapes the way digital projects are approached - less tool thinking, more responsibility, priority and execution.
More about Tobias BraunNext step
A first conversation quickly shows where the digital lever is.
Whether CRM, AI integration, automation, e-commerce, custom software or a stuck digital project - in a first conversation it usually becomes clear which next step makes sense.