Raster One
Own CRM and process system for architecture and engineering firms, covering projects, tasks, documents, communication, deadlines and AI-supported workflows.
Projects
What I have built, scaled and measurably improved.
Selected projects and roles where I took digital responsibility - from e-commerce and lead generation through platform operations to custom software, CRM and AI automation.
Referenzen
References, roles and project environments from 20+ years of digital execution.
The logos show an excerpt from professional roles, client projects and project environments - from e-commerce and media to software, performance, platforms and technical delivery.
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Own projects
Own systems, shops and platform logic from entrepreneurial practice.
Mykoport
Own e-commerce project in a specialized product segment with focus on shop processes, product data, content structures, automation and AI-supported operations.
GrowBuddy
Operational scan and workflow platform for CannaSelection with QR scans, plant records, tasks, journal, analytics and admin area.
Case examples
Practice examples with role, lever and result.
The following examples show the starting point, the role I took, the levers I used and the result that followed.
B2B software: turned marketing into a predictable sales system.
- Starting point
- Software company in the architecture market.
- Role
- Digital Specialist, later Head of Marketing and Board Member.
- Lever
- Data-driven marketing and sales structures, landing pages, KPI tracking, lead processes, campaign steering and brand development.
- Result
- 300% more leads and 60% lower lead costs.
- Transferable insight
- Digital demand is created through positioning, funnel, data, sales and continuous optimization - not campaigns alone.
WOOSP: sports event platform with operations, booking, payment and settlement.
- Starting point
- Digital platform for event services and sports events.
- Role
- CTO and operational ownership.
- Lever
- Software, marketing and office team setup, platform architecture, organizer portal, event setup, booking logic, payment processing, organizer settlement, operations, marketing and scaling.
- Result
- Structured platform operation and scalable operational workflows.
- Transferable insight
- Platform projects work only when product logic, payment processes, user roles, marketing, operations and technical architecture are thought together.
E-commerce turned from side activity into a structured sales channel.
- Starting point
- Multichannel sports retailer.
- Role
- Head of E-Commerce leading a 10-person team across fulfillment, marketing and customer support.
- Lever
- Shop migration, repricing, marketplace strategy, Amazon FBA/FBM, product data logic, performance optimization and process structuring.
- Result
- 30% lower operating costs and significant expansion of the online sales channel.
- Transferable insight
- E-commerce growth needs reliable processes, clean data, marketplace logic and operational leadership.
Media platforms technically evolved and cloud costs reduced.
- Starting point
- Complex software and platform projects in the media environment.
- Role
- Project steering, technical development, cloud architecture, international team coordination and operational execution.
- Lever
- Technical platform evolution, cloud architecture, livestreaming, HbbTV, ad server optimization, international coordination and delivery.
- Result
- 50% lower AWS costs during live platform operation.
- Transferable insight
- Media platforms need operations, live stability, product logic, advertising, cost control and technical leadership.
CRM and newsletter automation: less manual work, better processes.
- Starting point
- Recurring marketing, sales and communication processes.
- Role
- Concept, structure and implementation.
- Lever
- Automated CRM and newsletter flows, clearer segmentation, follow-up logic and process relief.
- Result
- 70% fewer manual processes.
- Transferable insight
- Automation works when it is developed from real workflows and introduced cleanly into daily work.
GrowBuddy: operational scan and workflow platform for plant management.
- Starting point
- Own system for CannaSelection to manage plants, QR codes, tasks, journals and analytics.
- Role
- Concept, product logic, process model and technical implementation.
- Lever
- Web app with QR scan, single and bulk scan, plant records, tasks, journal, analytics and admin area.
- Result
- Real operational workflows are digitally mapped: faster access, clearer documentation and better day-to-day steering.
- Transferable insight
- Good process software emerges when product logic, real work paths and operational control are designed together.
Digital campaign with millions of views.
- Starting point
- A road safety campaign needed to be played out and scaled as a digital video campaign.
- Role
- Strategy, seeding, campaign steering and performance distribution.
- Lever
- Audience logic, video seeding, performance distribution, data analysis and campaign optimization.
- Result
- More than 4 million views within one month.
- Transferable insight
- Reach emerges when creative campaign, data logic and operational distribution work together.
Do you recognize a similar field in your company?
Then we should talk about your situation, the bottleneck and the next concrete step.