Experience that shows what responsibility involves.
International media platforms, digital business functions and software development have shaped my work. This selection from several hundred projects shows how I connect technical delivery, team leadership and operations. It forms the foundation for the lasting responsibility I want to take on within a company.
I develop and use Jarvis for custom digital workflows. AI agents use business knowledge within clear goals, rules and permissions. The architecture is designed for interchangeable AI providers and local or cloud operation. Knowledge and workflows remain in a company-owned, portable knowledge base.
Used in my own operations and continuously developed.
Through my own company, I was responsible for technical delivery for ServusTV within the Red Bull media environment, under an agreed framework contract and budget. The scope included the media library, live streaming for Formula 1 and tennis, ad servers and programmatic advertising. I coordinated international teams, development and cloud infrastructure alongside live operations with high concurrent traffic.
My responsibilityResponsibility within the agreed scope, including internal budget management. Operational coordination with the Product Owner; contract negotiations and strategic alignment with the CEO and executive leadership.
International teams
Coordinate technical teams across countries and time zones, with collaboration conducted in English.
Cloud & operations
Coordinate ongoing platform operations, cloud infrastructure and technical development.
Live media & advertising
Bring live sport, the media library, ad servers and programmatic advertising together within the digital platform.
HbbTV, streaming & smart TV testing
Joint development with Fraunhofer for ServusTV
Bring the media library to the TV through the red button.
Together with Fraunhofer, we developed an HbbTV media library for ServusTV. Viewers could access its content through the red button on their television. A key focus was streaming across different smart TVs. This included device testing to check playback and usability on different televisions.
My responsibilityTechnical project coordination in the joint development with Fraunhofer.
Red button
Make the media library directly accessible on the television through HbbTV.
Streaming
Provide video content for playback on different smart TVs.
Device testing
Check playback and usability on different televisions.
Big data, data lake & business automation
Publishing company
Build a shared data foundation and automate business processes.
For a publishing company, I built a big data system with a data lake and additional business automation tools. This project predates the widespread use of today's AI applications. It focused on a shared data foundation, information processing and the automation of recurring business workflows, combining data architecture with an understanding of the company's processes.
My responsibilityDevelopment of the big data system, data lake and business automation tools.
Data foundation
Build a data lake as a shared foundation for using business data.
Processing
Prepare data for further use.
Business automation
Develop tools to automate recurring business workflows.
Develop brands, campaigns and digital sales.
Digital business models also need a suitable market presence and effective sales channels. My work ranges from sales concepts and the development of online brand presences to the management of substantial campaign budgets.
Versicherungskammer Bayern
Develop a concept for digital broker distribution.
For Versicherungskammer Bayern, I developed digitalisation and sales concepts for digital broker distribution. The work explored how digital capabilities could support sales activity.
camel active
Build the online brand presence and sales operation.
For camel active, I built the new online brand presence and supported its launch. This included the sales structure, warehousing and fulfilment, and shipping integrations. I also led the full marketing programme, including affiliate campaigns, PPC and video.
Verkehrswacht Bayern
Automate digital campaigns and manage the media budget.
For Verkehrswacht Bayern, I automated digital campaigns and took responsibility for overall campaign management. This included a media budget in the millions.
Scout
Connect the online presence, social media and customer acquisition.
For Scout, I took responsibility for the full online and social media presence. The aim was to increase the brand's digital visibility, build reach and generate new customer leads. Communications were aimed particularly at mothers, bringing the brand presence, social media and lead generation together.
Call a Pizza
Attract franchisees with a digital B2B campaign.
For Call a Pizza, I developed and implemented a complete B2B sales and campaign concept to attract new franchisees. It covered the landing page, communications aimed at prospective franchise partners and lead generation. Videos were planned as an additional part of the campaign.
Build and lead digital business functions.
Technical delivery goes hand in hand with leading people and everyday operations. These examples show the scope of each role and my collaboration with executive leadership across technology, e-commerce, marketing and operations.
WOOSP
Lead the technology and organisation behind a platform.
As CTO, I held technical and operational responsibility for a sports-event platform. This covered platform architecture, payment processing and settlement with event organisers. I built and led the development, marketing and office management functions. My remit therefore extended from the technical foundation to the processes needed to run the business each day.
My responsibilityCTO with technical and operational responsibility, leading development, marketing and office management.
Sport Fischbacher
Rebuild e-commerce and improve ongoing operations.
As Head of E-Commerce, I led the rebuilding of the function and its system migration in alignment with the CEO and executive leadership. I brought e-commerce, fulfilment, marketing and customer service together and improved their shared processes. This also included automated pricing and adding Amazon as a sales channel.
My responsibilityHead of E-Commerce with functional leadership and day-to-day line management. Reporting to the CEO and executive leadership, with personnel budgets held by HR.
ResultMonthly operating costs were reduced by 30%.
PROJEKT PRO
Marketing connected to business leadership.
As Head of Marketing and Executive Board Member, I connected marketing strategy, lead generation and outbound sales. I led the team’s work and handled day-to-day line management. Proposals and decisions were agreed with the CEO and executive leadership.
My responsibilityHead of Marketing & Executive Board Member
ResultA shared foundation for marketing and sales: clear lead processes, KPI tracking and strategic brand development.
Web development and e-commerce in practice.
Custom CMS modules, shop plugins, portal audits and shop launches: these examples show my work on the technical foundations of digital services.
Max Planck Society
Develop custom TYPO3 modules.
For the Max Planck Society, I programmed custom TYPO3 modules and extensions.
Shop development and launches
Develop online shops and add new functionality.
Across numerous projects, I have built online shops, supported their launches and developed shop plugins. This experience covers both launching new shops and extending existing shop systems with the functionality they need.
tz / Münchner Merkur
Improve the structure and SEO of publishing portals.
For the tz and Münchner Merkur portals, I carried out an audit and revised their SEO and site structure. I also advised on layout and usability.
Software for specific business needs.
Further examples show how I translate business processes into applications. They include my own products, custom platforms and solutions for collaboration, data processing and automation.
Trade and sales platform
Sales
Prospecting and partners
Consignment
Goods and payments
AI support
Drafts and approvals
Sales & consignment management
Manage sales and consignment business in one place.
This application brings together prospecting, partners and consignment transactions. Sales teams can track tasks, goods movements and payment status. AI helps draft outreach messages and replies, with approval required before sending.
My contributionProcess design and technical co-development.
Plant and crop management
Records
Plants and growing areas
Care
Tasks and history
Mobile
Add information on the go
Plant records & care
Organise plant records and care together.
The application records plants, growing areas and care tasks. Information can be added on mobile devices. Each plant has a traceable history that supports planning and daily care.
RasterONE
Project knowledge
Communication and documents
Collaboration
Tasks and plan revisions
AI support
Analyse information
CRM for planning and architecture firms
A CRM for planning and architecture firms.
RasterONE links communication, documents, tasks and plan revisions to the relevant project. Teams can access this information together and analyse it with AI support.
My contributionProduct strategy, process design and technical direction.
Clever.Exchange brings together data from different sources and prepares it for further processing. Integrations connect existing systems so their data can support shared workflows and reporting.
My contributionDesign, technical co-development and project leadership.
Standardise product data for shops and marketplaces.
In sports and clothing retail, manufacturers supply sizes and colours in different formats. I developed MediaLyze as middleware that brings together, normalises and enriches data from multiple EDI connections. For example, “S”, “Small” and “S - Small” are assigned to the same standard size. Different sizing systems, including US sizes, and colour names are prepared for the relevant sales channel. This provides consistent product data for the retailer’s own shop, Amazon and eBay.
My contributionDesign and development of the middleware, including EDI integrations, product data normalisation and automated enrichment.
Customer cards & credit
Cards
Credit and points
Vouchers
Apply and manage
Systems
In-house connection
Customer loyalty in furniture retail
Manage customer cards, credit and vouchers digitally.
For a furniture retailer, I built a customer card portal covering credit balances, loyalty points, payouts and vouchers in a shared workflow. It included voucher applications and management, together with integration into the retailer’s existing in-house inventory management system. The security design addressed the handling of customer and credit data. The portal connected digital customer card functions with the retailer’s internal processes.
My contributionTechnical implementation, security design and integration with the existing inventory management system.
Hotel self-checkout
Guest
Prepare checkout
Reception
Reconcile the details
Invoice
Prepare the invoice
Digital hotel workflows
Prepare checkout and coordinate it with reception.
The application allowed hotel guests to prepare their own checkout. The details were reconciled with reception and the invoice was prepared. I supported the project and delivered the full technical implementation, bringing these steps between the guest and reception together in one workflow.
My contributionProject support and full technical implementation.
Cashdaddy
Account
Register on the portal
Partner link
Visit the online shop
Cashback
Receive cashback on purchases
An early online venture of my own
Shop online and receive cashback.
Cashdaddy was an early online venture that I conceived, built and operated. Users registered on the cashback portal and followed partner links to shops such as Amazon. When they made a purchase through these links, they received cashback.
My contributionConcept, development and operation of my own cashback portal.
AI in practice
Concrete work. Clear checks.
Own implementation experience with content, knowledge and connected processes.
AI workflow · own implementation
Multilingual content with controlled processing
Source content
AI translation
Structure checks
Publication
An internally developed translation workflow connects content to an AI service. It protects existing manual translations, preserves links and limits processing costs.
My contribution & checks
My contribution: workflow and integration development, safeguards and testing.
Checks: existing translations, HTML structure and cost limits.
Content is processed in bounded batches. Local processing state makes retries and errors traceable; existing content is not indiscriminately overwritten.
E-commerce · AI practice
Prepare product data for sales channels
Product data
AI processing
Channel checks
Listing handover
AI supports translation and preparation of product information for marketplaces such as Amazon and eBay. Integrations and channel-specific requirements determine the next steps.
My contribution & checks
My contribution: technical co-implementation of AI integrations and e-commerce workflows.
Checks: product facts, required attributes and channel requirements.
Content preparation and technical marketplace integration are separate steps. Product claims require review; prepared copy does not mean automatic publication across every channel.
References and professional experience.
Selected references, employers and project environments across commerce, media, industry, software and institutions.
Sport Fischbacher
Let’s talk about lasting responsibility.
Are you looking to fill a leadership role or seeking ongoing support for your business? I would like to learn about your organisation, your goals and the responsibility we could shape together.
