Brand & communications
Brand positioning, consistent communications, content and trade fairs. A recognisable promise across the relevant points of contact.
Brand, digital marketing & sales
Lead marketing and sales together.
I connect marketing, customer acquisition and sales processes with business goals. My focus is on leading teams, making informed decisions and developing the systems that support lasting results.
One connected responsibility
Build demand.
Connect sales.
The brand promise, customer journey and sales organisation form a shared responsibility. Technology makes this work measurable and repeatable.
Digital demand
SEO/PPC, performance campaigns, social, content, inbound and lead generation for B2B and B2C. Channels selected for their contribution to the business.
Sales leadership
Leading outbound sales teams and structuring follow-up and handovers between marketing and sales. Clear responsibilities throughout the customer journey.
CRM & automation
Lead processes, marketing automation, campaigns and reporting. Connected information that helps teams take the next step.
Monetisation & AdTech
Yield management, programmatic advertising, ad servers and advertising inventory. Technical and commercial perspectives on media revenue.
E-commerce & customer experience
Shops, marketplaces, product data and conversion. Connecting customer acquisition with fulfilment and ongoing customer service.
Experience behind the approach
Marketing leadership. With a business perspective.
Head of Marketing and Executive Board Member at PROJEKT PRO. Building marketing teams at MEMON. Digital marketing, business development and monetisation through WebTec Braun. Experience that connects team leadership, business goals and technical delivery.
Explore my careerLet’s talk about lasting responsibility.
Are you looking to fill a leadership role or seeking ongoing support for your business? I would like to learn about your organisation, your goals and the responsibility we could shape together.