A key digital role is open
CRM, e-commerce, digital or IT leadership is missing - but the project cannot wait.
For companies with current CRM, AI or digital execution needs
When digital topics can no longer run on the side, I take leadership and execution responsibility.
For companies with open digital, CRM, e-commerce or AI topics where internal time, structure or experience is missing to move them forward cleanly.
Referenzen
Project practice across brands, media companies, software and digital business models.
These references show the range of my project environments: e-commerce, media, software, institutions, startups, growth and technical execution.
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Situations
When I am useful for companies.
CRM exists, but does not steer work
Data is in the system, yet sales, service and management still work through Excel, email and ad hoc updates.
AI is being tested, but not used productively
Tools are known, but there are no productive workflows, rules or responsibilities.
Processes get stuck between departments
Leadership, marketing, sales and IT see the same problem from different perspectives.
A project has started, but lost momentum
There are requirements, meetings and tools, but no clear prioritization and no operational leadership.
The first weeks
Assessment first, then execution.
The entry remains deliberately lean: I understand the situation, structure processes and systems, prioritize the most relevant levers and define the next reliable implementation step.
- 01 Understand processes and goals
I clarify objectives, real workflows, friction points and expected impact.
- 02 Analyze systems, data and bottlenecks
I review CRM, ERP, shop, email, reporting, interfaces and tool landscape.
- 03 Prioritize use cases and quick wins
I sort topics by effort, risk, business value and technical feasibility.
- 04 Define the next implementation step
The assessment leads to a concrete next step, not a loose strategy document.
- 05 Lead, execute or hand over
Depending on need, I support execution, coordinate partners or hand over cleanly to internal teams.
Entry points
Three clear entry points instead of long ramp-up.
Depending on the situation, we start with sparring, a focused process sprint or temporary digital leadership.
Digital sparring for leadership
I structure digital topics, AI potential and system decisions and help leadership set priorities.
- process assessment
- AI potential
- prioritization
- decision basis
- execution roadmap
CRM & process sprint
I analyze sales, service, communication and follow-up and develop a clear CRM and automation structure.
- CRM structure
- data model
- pipeline logic
- automation
- reporting
Interim Digital Lead
I temporarily take responsibility for a digital project, coordinate teams and partners and bring execution into daily work.
- digital project leadership
- partner steering
- team enablement
- leadership reporting
- operational execution
A good first conversation shows quickly where the leverage is.
In 20 to 30 minutes we can clarify where the digital topic is stuck, which decision is missing and whether I can support operationally.