Growth & conversion
I improve customer journey, assortment and marketing so that more visitors buy and existing customers return.
- Conversion and user journeys
- SEO, CRM and digital marketing
- Assortment, bundles and repeat sales
E-commerce consulting for the grow industry
End-to-end e-commerce consulting for grow shops and grow brands.
I connect shop, marketing, marketplaces, inventory and fulfilment independently of any single system, with a clear focus on revenue, margin and scalable operations.
20+ years in e-commerce · operational responsibility · own industry practice with CannaSelection
System-independent advice for your existing landscape.
Strategy, selection, integration and operational development
- Shopify
- Shopware
- plentymarkets / PlentyONE
- Amazon
- eBay
- ERP & fulfilment
How I support you
Consulting that covers the complete e-commerce operation.
The strongest lever is rarely one tool. It is how shop, demand, systems and operations work together.
Shop & systems
I develop Shopify, Shopware or plentymarkets / PlentyONE and connect shop, product data and technical systems.
- Shop systems and migrations
- Product data, APIs and apps
- Custom tools and B2B portals
Operations & fulfilment
I organise inventory, marketplaces, orders, shipping and reporting so growth remains operationally manageable.
- Amazon, eBay and multichannel
- ERP and fulfilment
- Returns, margin and reporting
Own industry practice
CannaSelection: building e-commerce in the grow industry myself.
With CannaSelection, I develop and operate my own Shopify shop and brand in the grow industry.
That means I know not only the frontend, but also assortment, product data, content, tools, marketplaces, shipping and ongoing optimisation.
Shopify is the concrete practical example here, not the limit of my consulting.
Shop and conversion
Assortment, product pages, user journeys and ongoing development.
Content and Grow Tools
Guides, product advice, calculators and digital applications.
Marketplaces and operations
Product data, orders, shipping and operational processes.
Experience from responsibility
More than 20 years in e-commerce, digital marketing and technical delivery.
I have built shops, led teams, developed marketplace businesses and taken operational responsibility for e-commerce. Today I combine that experience with my own practice in the grow industry.
20+ years E-commerce, agency, marketing and software
10-person team E-commerce, fulfilment, marketing and support
30% lower operating costs through migration, repricing and process optimisation
Experience
Selected project, client and working environments
Experience across e-commerce, brands, media and digital business models.
Collaboration
Find the lever first. Then deliver properly.
- 01 Understand
Look at shop, marketing, product data, systems and operations together.
- 02 Prioritise
Order measures by impact, effort and economic value.
- 03 Deliver
Implement directly, steer internal teams or support as an external e-commerce lead.
Possible starting points: e-commerce assessment, focused project or ongoing support.
For established grow shops, manufacturers and grow brands with a meaningful e-commerce business and a concrete need for development.
Next step
Where is your biggest e-commerce lever right now?
In a first conversation, we clarify whether growth, systems or operations matter most and what the sensible next step is.
20-30 minutes · concrete situation · honest assessment
Frequently asked questions
Three answers before the first conversation.
Do you work exclusively with Shopify?
No. I provide system-independent advice and work with Shopify, Shopware, plentymarkets / PlentyONE, ERP, marketplaces and custom interfaces depending on the situation. CannaSelection is my own Shopify example.
Do you also handle implementation?
Yes. Depending on the project, I take on strategy, concept, technical project management and implementation myself or with specialised partners.
How does the collaboration begin?
With a compact assessment. After that, it is clear whether a focused project, ongoing support or no further step is currently the right choice.