Growth & conversion
I improve customer journey, assortment and marketing so that more visitors buy and existing customers return.
- Conversion and user journeys
- SEO, CRM and digital marketing
- Assortment, bundles and repeat sales
E-commerce consulting for the grow industry
End-to-end e-commerce consulting for grow shops and grow brands.
I support the development of your e-commerce business over time. With your team, I connect shop, marketing, marketplaces and fulfilment with a clear focus on revenue, margin and reliable operations.
20+ years in digital business · team leadership · practical industry experience
System-independent advice for your existing landscape.
Strategy, selection, integration and operational development
- Shopify
- Shopware
- plentymarkets / PlentyONE
- Amazon
- eBay
- ERP & fulfilment
How I support you
Developing the whole e-commerce operation together.
I connect business goals with the work of the teams involved. Shop, demand, systems and operations are developed together.
Shop & systems
I develop Shopify, Shopware or plentymarkets / PlentyONE and connect shop, product data and technical systems.
- Shop systems and migrations
- Product data, APIs and apps
- Custom tools and B2B portals
Operations & fulfilment
I organise inventory, marketplaces, orders, shipping and reporting so growth remains operationally manageable.
- Amazon, eBay and multichannel
- ERP and fulfilment
- Returns, margin and reporting
Own industry practice
CannaSelection: building e-commerce in the grow industry myself.
With CannaSelection, I develop and operate my own Shopify shop and brand in the grow industry.
That means I know not only the frontend, but also assortment, product data, content, tools, marketplaces, shipping and ongoing optimisation.
Shopify is the concrete practical example here, not the limit of my consulting.
Shop and conversion
Assortment, product pages, user journeys and ongoing development.
Content and Grow Tools
Guides, product advice, calculators and digital applications.
Marketplaces and operations
Product data, orders, shipping and operational processes.
Experience from responsibility
Leadership experience in e-commerce and digital business.
I have built shops, led teams and taken responsibility for marketplace development and daily operations. I bring that experience to an ongoing relationship with your company.
20+ years Experience in digital business models
Team leadership E-commerce, fulfilment and service at Sport Fischbacher
30% lower operating costs Monthly operating costs at Sport Fischbacher
Experience
Selected project, client and working environments
Experience across e-commerce, brands, media and digital business models.
Collaboration
Shared goals. Clear responsibility.
- 01 Understand
Work with employees to understand the shop, marketing, systems and actual processes.
- 02 Prioritise
Order measures by impact, effort and economic value.
- 03 Deliver
Steer delivery with teams and providers and continue developing the results in daily operations.
The aim is an ongoing advisory relationship with clearly agreed responsibility for your e-commerce development.
For grow shops, manufacturers and grow brands seeking continuous development of their e-commerce, teams and processes.
Next step
How do you want your e-commerce business to develop?
Let’s discuss your company’s goals, your team and the responsibility an ongoing advisory relationship should cover.
Personal conversation · shared goals · long-term collaboration
Frequently asked questions
Three answers before the first conversation.
Do you work exclusively with Shopify?
No. I provide system-independent advice and work with Shopify, Shopware, plentymarkets / PlentyONE, ERP, marketplaces and custom interfaces depending on the situation. CannaSelection is my own Shopify example.
Do you also handle implementation?
Yes. I combine strategic guidance with technical leadership and practical delivery. Together with your team and specialised providers, I develop systems and processes over time.
How does the collaboration begin?
We discuss your goals, the team and the scope of responsibility. If there is a good fit on both sides, we agree on the priorities for an ongoing advisory relationship.