Shop and sales processes
I review how products, orders, customers, content, logistics and systems work together day to day.
Service / E-commerce & marketing operations
E-commerce & marketing operations for structured digital sales.
I bring shop, marketing, sales and operations together. With the teams involved, I develop systems, data and decisions that can sustain growth commercially and operationally.
What I do
Campaigns, shop data and processes become digital sales control.
E-commerce is not isolated shop technology or ads. What matters is how product data, demand, conversion, CRM, fulfillment, reporting and operations work together.
Performance marketing
I structure campaigns, audiences, budgets, testing and evaluation around business decisions.
Product data and content
I optimize data, categories, content and decision logic so shop and marketing can work better.
Marketing automation
I connect CRM, email, campaigns and follow-ups into automated flows.
KPI and funnel optimization
I make visible where demand is created, where conversion is lost and which measures have the biggest leverage.
How I work
Growth needs data, processes and decisions.
- 01
Check the data basis
I review tracking, shop data, campaign data, CRM and reporting.
- 02
Analyze the funnel
I identify bottlenecks from attention to purchase or inquiry.
- 03
Prioritize measures
I prioritize improvements by business value, effort and team capacity.
- 04
Steer execution
I steer ongoing development with marketing, sales and operations and review the results with those responsible.
Digital sales need leadership across departments.
I bring commercial judgment, technical practice and leadership experience to a long-term role. Let’s discuss your company’s development and how we could work together.